Marg Publications is a not for profit organization founded in 1946 to provide a platform for Indian art, culture and history. Marg publishes a quarterly magazine on the arts and books on diverse topics.
The Challenge
Marg sells its magazines directly to individuals and to institutions in India and abroad. It also has agents in different countries who are paid commissions based on the subscriptions generated. Marg has a single user dBase system for managing its subscriptions. However, the system is quite inadequate for their needs and most of their processes are manual.Marg decided to develop a modern computerized system to automate their transaction processing and facilitate using the new modes of promotion and subscriber relationship; such as email.
The Solution
Systsoft Systems & Software (Systsoft) carried out a detailed system study, designed the system and is currently developing the system, which is being developed as a web based system using ASP.NET. Its major transactions include
- New Subscriptions / Renewal Receipts
- Issue of Renewal Notices
- Address Label Printing
- Dispatch information
- Calculation of commission to agents
- Receipts of products / Sales Returns
- Sending emails/flyers to select subscribers
The Benefits
Marg has been able to dramatically reduce the manual processes leading to greater efficiency and the ablility of the staff to handle greater number of subscribers. They are able to respond faster to customer requests and improve customer service. Marg is also using the system for targeted marketing campaigns.
